Guide 4 of 9
Ask Better Questions
How to prepare questions that generate real insight, not just information you could have found online.
The quality of a coffee chat depends heavily on the quality of your questions. Good questions help you understand the reality of a role, industry, company, or career path, and reveal things that are difficult to learn from a website.
What Makes a Strong Question
Strong questions are specific, open-ended, and connected to the professional’s actual experience — not questions that could be answered by a basic search.
Questions About Career Path
- How did you decide to pursue this path?
- What has surprised you most about how your career has developed?
- Looking back, what would you have done differently early on?
Questions About the Role
- What does a typical week actually look like for you?
- What kinds of problems take up most of your time?
- What part of the job is hardest to understand from the outside?
Questions About Industry and Market Context
- How is this industry changing right now?
- What do people outside the field usually misunderstand about it?
Questions About Skills and Preparation
- What skills separate strong early-career people from average ones?
- What should I be doing now to become a more credible candidate later?
Questions About Recruiting and Hiring
- What do you look for when hiring someone early in their career?
- What made a candidate stand out to you recently?
Questions About Culture and Fit
- What kind of person tends to do well in this environment?
- What kind of person tends to struggle here?
Questions About Trade-Offs
- What are the biggest trade-offs of this path compared to others?
- What do people underestimate about the downsides of this work?
Questions to Avoid
Avoid questions that could be answered by a thirty-second search, and avoid opening with requests for a job, referral, or resume review.
How Many Questions Should You Prepare?
Five to seven is a good range. You may not ask all of them — that is fine. The goal is not to rush through a list; the goal is to have enough structure while allowing the conversation to develop naturally.
Key takeaway
Better questions lead to better insight. The strongest questions are specific, open-ended, and connected to the professional’s experience. Do not use the same generic question list with every professional.